Kellie
Prowse
Global Marketing Leader. Idea Generator. Growth Marketer.
Demand Creator.
Mentor and Motivator.
An accomplished performance marketing and brand leader recognized for translating business strategies into innovative global and regional marketing programs.
Expertise in strategizing, planning and launching all facets of integrated marketing at high-growth, fast-paced global organizations across various industries.
A dynamic, collaborative and results-driven leader, skillfully building high-performing teams globally. Recognized for managing with agility to empower and leverage the unique strengths of each team member to elevate the entire marketing organization.
Portfolio
Kind Words
The only way to do great work is to love what you do.
Steve Jobs
Kellie is an amazing, passionate and fully rounded marketing leader who can bring her talent and expertise to any company in any field. She is a true professional, with natural talent as a team leader and an innate business sense.
She has the vision required to build marketing strategies and the organization and drive to execute them successfully. I have been very fortunate to have had Kellie by my side the last 3 years as we built the RoomIt brand in the market.
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Peggy Studer
CMO RelevanC (formerly VP Marketing, RoomIt by CWT)
Incredibly talented is a phrase that comes to mind when I think about Kellie.
Kellie is well-schooled in all things marketing and brand management. From brand research to definition, all the way through brand activation, Kellie has a deep understanding of the fundamentals required for success. She has a strong understanding of marketing, and she consistently and successfully drives the delivery of integrated marketing solutions.
It’s rare you come across a person like Kellie who has real-world experience with implementing such a wide range of strategies and tactics. She is excellent at leading multiple marketing projects at the same time. She has a strong focus on objective-setting and return on investment. I was particularly impressed by Kellie’s ability to build solid, long-lasting relationships with her many marketing partners, while at the same time holding these same partners to high-standards.
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John Stap
President, Stap
I’ve worked with Kellie on multiple occasions. As a CMO, I have hired Kellie in to join me as I've made transitions to new positions.
Kellie is a resourceful marketer who brings market strategy and program management skills to everything she does, along with a great deal of fearlessness. Kellie doesn’t blink in the face of new industries, new companies, new projects. When she’s faced with something new, she finds a new way to work. Kellie has managed large global programs and also worked in very resource-constrained environments, has large company and start-up experience.
Kellie is great at including and leveraging teams around her. Kellie is a strong corporate marketer, is great at leading specific programs, and has a strong command of digital marketing as well. Most importantly, Kellie gets good things done.
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Kelly Dotson
President (formerly Chief Marketing Officer), Numerator
Kellie Prowse is one of those leaders who takes the time to get to know her team members and helps them to pull out their strengths, while also giving them the opportunity to learn new skills. When I joined Kellie’s team, I had limited experience in traditional Integrated Marketing, but Kellie happily took me under her wing.
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She’s a passionate marketer with significant experience in taking business objectives and creating marketing plans that align with those objectives. No goal is too lofty for Kellie – if there is something you want to accomplish, Kellie will mobilize herself and her team to make it happen.
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Kellie is energetic, strategic and motivated. Being on her team has been both fun and rewarding to see all that we’ve accomplished.
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Abby Schmidt
Sr. Marketing Manager, RoomIt by CWT
About
Kellie brings a deep understanding of the integrated marketing discipline through classical marketing training across multi-national organizations coupled with driving commercial opportunities for revenue growth. Kellie is an expert in brand management, growth and retention marketing, PR and social media, event strategy and creative vision.
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Always aware to align art + science, Kellie elevates brands with breakthrough creative campaigns and messaging while ensuring strategies drive bottom-line objectives.
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Achiever
Focus
Relator
Analytical
Competition
Competition
Marketing Strategy and Planning
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Established strategic plans and budgets aligned with corporate objectives
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Implements muliti-faceted global and local campaigns to deliver on KPI
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Problem-solver. Uses data and analytics to make informed decisions
Brand Management
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Amplifies brands. Builds brand equity
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Defines positioning and messaging. Aligns with creative for storytelling
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Delivers brand strategy, visual identity and brand stewardship across all touchpoints
Campaign Leadership
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Creates a culture of 'test and learn' to ideate, launch and analyze new ideas to drive KPIs
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Cross-functional collaboration to bring campaigns to life across performance and brand
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Multi-channel campaign management to implement the right tactics at right time across buyers journey
Team Management
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Builds transformative teams and relationships across all levels of the organization
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CMO level management of marketing function
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Leverages the unique strengths of each team member